Apple Computer Inc. set to launch something big

Posted on October 11, 2005 , filed under Stocks | Print This Post

All eyes are on Apple as the company gets ready to make a big announcement this Wednesday. Speculation on the Net abounds with rumors of a Video iPod. Steve Jobs has debunked the idea of a Video iPod in the past, saying that such a device was impractical for the masses.

I continue to believe that Apple is more of a one hit wonder than anything else. None of the company’s other products have achieved the iconic status of the iPod. The odds are against Apple in reproducing or outperforming the success of the iPod line of portable audio players.

I wrote in this article that Apple’s stock should continue to appreciate as the company enjoys strong sales of its new iPod Nano. A confirmation of a new device, promising Apple a new entry into a new platform, should temporarily raise the price of the stock as greed takes its effect. Analysts will be riding the afterglow of the iPod’s success. I will be watching this Wednesday’s announcement to see how I should play out buying or shorting AAPL.

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