Watching Coca Cola Enterprises

Posted on September 24, 2005 , filed under Stocks | Print This Post

Stock Symbol: CCE, Coca Cola Enterprises

CCE, Coca-Cola Enterprises, Inc. engages in the manufacture, distribution, sale, and marketing of nonalcoholic beverages primarily under agreements with The Coca-Cola Company. I’m starting to look at CCE as its trading near its 1 year low. Softdrink consumption growth is stagnant, but stable. The long term risk to CCE would be if softdrink consumption losses share to other “health” products, PBG, Pepsi Bottling Group or if there was a major change in consumption attitudes. I think speculation and short sellers are likely to blame for the rapid drop in price. I would look towards buying CCE at any price under $19 as a value. I expect a return to $22-$23 as new marketing campaigns are introduced. I would like to buy CCE if it trades at $18.70 or lower next week. If I add CCE to my portfolio i’ll report back with my recommendation and indepth analysis.

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